This written assignment, entitled, Marketing a Product is to expand on your authors remarks about the Four-Ps of Marketing

This written assignment, entitled, Marketing a Product is to expand on your authors remarks about the Four-Ps of Marketing; i.e., product, place, promotion, and price. In the general sense of this context, and in contemporary marketing theory, product includes more than its traditional definition of physical good; i.e., product may also mean a service or an idea. The texts traditional approach of defining a product as something tangible or a service has been increased during the millennium years to include ideas. Thus, Beyonce is indeed a product and is she heavily marketed, just like Madonna before her. Price too becomes broadened, especially with idea marketing, whereby, price may be
measured it terms other than dollars, possibly in opportunity, sweat, or cost-cutting. For example, a church may have a large marketing campaign to increase its parishioners. Worship is an idea and this is what the church is selling. The place is the church, the promotion could be a billboard advertisement to come to church, and the price is not measured in dollars as it is measured by the minister as souls saved.
Directions: Choose a product (tangible product, service, or idea) of your choice. Search the WWW and find an advertisement that markets your selection. Save the selected image as a jpeg or png-file. Using a standard utility program on your computer, e.g., Paint, correctly, without distortion, reduce the visual to about a 2.5-inch object.

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